Harshvardhan Rane's Ek Deewane Ki Deewaniyat Will Become The New Saiyaara And Not In A Good Way

Alongside Thamma,Ek Deewane Ki Deewaniyat is also hitting the theatres. Falling under the same category of Sanam Teri Kasam and Saiyaara, Harshvardhan Rane and Sonam Bajwa's film is bringing double the romance to the big screens.

It may be competing at the box office against Ayushmann Khurrana's film, but the fanbase for the movie is also just as strong as ever. If anything, it has been proven that audiences love tragic love stories. However, they’ve started a rather infuriating trend in the process.

Ek Deewane Ki Deewaniyat is the New Saiyaara

© Desi Movies Factory

The contrasting reviews for Sanam Teri Kasam and Saiyaara worked in tandem with their ticket sales. While on one hand, people were calling the two films bad, there was another half of viewers who found themselves nearly obsessed with them. This divided response led to even more curiosity and thus more people wanted to see them.

The culture of going into theatres, howling and crying at the tragic fate of the male lead, became a trend. Record your reactions and upload them online. They’ll garner traction and everyone gets their 7 minutes of fame.

This helped Ahaan Pandey’s film break historical records with his debut. Harshvardhan Rane’s film will also be in the same league, as it deals with themes of heartbreak. It is this heartbreak that seems to resonate with a majority of the male audience as they feel heard and understood in the pages of fiction.

Heartbreak Has More Followers

© Desi Movies Factory

Is obsession romance and love? No, it’s not, but many believe that it could be. Songs that scream of heartbreak and internal pain of loss stem with this faux understanding amongst many viewers. Going to theatres and crying makes it so that these are the only people who have understood the film properly.

While that may not be the case, this is the exact type of audience that films like Ek Deewane Ki Deewaniyat cater to. Marketing teams know that when a film gives a certain type of message, it would attract a similar kind of audience. It just so happens that Bollywood fans have a big chunk of such fans.

As the film competes with Thamma on the big screen, only time will tell which one truly prevails as they both aim for the top. Both are romance films and both offer some of the other intriguing element that makes you want to watch the films. To top it all off, they’re releasing right in the midst of the festive season. If anything, the odds are in both their favour.