Mumbai: The first eight matches of the ongoing Indian Premier League (IPL) season have reached 288 million television viewers aged 2 and above across urban and rural India, spanning both male and female audiences, according to Broadcast Audience Research Council (BARC) data.
In the core Male 15+ ABC audience segment, the tournament reached 109 million viewers. The average TVR-a combination of reach and time spent-stood at 4.34 TVR for the MF 2+ category and 5.4 TVR for the male 15+ ABC segment.
With a TVR of 6.4, this season has recorded the highest-ever rating for a 74-match format among male 15+ AB audiences in urban India excluding Covid-19 years of 2020 and 2021.
Watch time touched 65 billion minutes for 2+ All India TG, making it the highest in IPL history, including the Covid-19 years. Further, the live reach for this target group touched 319 million unique viewers, the second-highest ever, while high definition (HD) reach soared to 47 million, marking a 30% increase compared to IPL 2024.
Engagement levels also hit a record high, with an average time spent of 70 minutes per user, reflecting a 6% increase from the previous season.
JioStar CEO sports Sanjog Gupta said the record-breaking viewership of IPL 2025 is a testament to the combined, multi-pronged marketing efforts of Star Sports and JioHotstar, leveraging deeply insightful campaigns tailored to different audience segments.
"By crafting distinct promotional invites for different cohorts, we ensured wider recruitment and deeper engagement across TV and digital platforms," he said, adding, "An intense focus on story-telling involved carefully selecting a roster of talent across languages and focusing on customised narratives of the tournament, which enhanced the viewing experience across feeds."
IPL 2025 has helped JioStar, the official IPL media rights partner, to set new benchmarks on both TV and digital. With IPL now behind a freemium model on digital, the pay-TV industry has added new subscribers during the ongoing tournament and managed to control churn.
JioHotstar, the streaming giant formed through the merger of Disney+ Hotstar and JioCinema, has also crossed 100 million subscribers, including both direct and telco bundle users. JioHotstar, which launched on February 14, had 50 million subscribers at launch.
Gupta noted that IPL ad monetisation is hitting high notes as viewership expands with addition of new clients like Samsung and AkzoNobel. The network has roped in 32 TV sponsors and has set a target of ₹4,500 crore in ad revenue for the current season.
In the core Male 15+ ABC audience segment, the tournament reached 109 million viewers. The average TVR-a combination of reach and time spent-stood at 4.34 TVR for the MF 2+ category and 5.4 TVR for the male 15+ ABC segment.
With a TVR of 6.4, this season has recorded the highest-ever rating for a 74-match format among male 15+ AB audiences in urban India excluding Covid-19 years of 2020 and 2021.
Watch time touched 65 billion minutes for 2+ All India TG, making it the highest in IPL history, including the Covid-19 years. Further, the live reach for this target group touched 319 million unique viewers, the second-highest ever, while high definition (HD) reach soared to 47 million, marking a 30% increase compared to IPL 2024.
Engagement levels also hit a record high, with an average time spent of 70 minutes per user, reflecting a 6% increase from the previous season.
JioStar CEO sports Sanjog Gupta said the record-breaking viewership of IPL 2025 is a testament to the combined, multi-pronged marketing efforts of Star Sports and JioHotstar, leveraging deeply insightful campaigns tailored to different audience segments.
"By crafting distinct promotional invites for different cohorts, we ensured wider recruitment and deeper engagement across TV and digital platforms," he said, adding, "An intense focus on story-telling involved carefully selecting a roster of talent across languages and focusing on customised narratives of the tournament, which enhanced the viewing experience across feeds."
IPL 2025 has helped JioStar, the official IPL media rights partner, to set new benchmarks on both TV and digital. With IPL now behind a freemium model on digital, the pay-TV industry has added new subscribers during the ongoing tournament and managed to control churn.
JioHotstar, the streaming giant formed through the merger of Disney+ Hotstar and JioCinema, has also crossed 100 million subscribers, including both direct and telco bundle users. JioHotstar, which launched on February 14, had 50 million subscribers at launch.
Gupta noted that IPL ad monetisation is hitting high notes as viewership expands with addition of new clients like Samsung and AkzoNobel. The network has roped in 32 TV sponsors and has set a target of ₹4,500 crore in ad revenue for the current season.
You may also like
Govt slashes security for wife of Manmohan Singh
Mumbai News: 87-Year-Old Woman Loses ₹16 Lakh To Cyber Fraudsters Posing As BMC Officials While Booking Dengue Fumigation
Feng Shui Tips for a Peaceful Home: Creating Harmony and Balance
Federal judge blocks Donald Trump's attempt to dismantle Inter-American Foundation
Can't go to J&K, quiz witnesses virtually, SC tells Yasin Malik
