Flipkart Takes A Step Back, CleverTap's GenAI Avatar & More

Flipkart Slows Down Quick Commerce Wagon

Is quick commerce just a metro game? Flipkart seems to think so as it has curbed its ambitions for Flipkart Minutes and is looking to only serve Delhi NCR, Mumbai and Bengaluru.

Flipkart Minutes reportedly sees 90% of traffic from India’s “top eight cities”, with the bulk coming from the three cities named above.

So it makes sense to focus on those cities, but this runs contrary to previous statements from CEO Kalyan Krishnamurthy on the by the end of the year.

No Minutes Beyond Cities: The Flipkart CEO said at the time that quick commerce is picking up faster among the affluent consumer segment in India’s top 30-40 cities. However, it’s very likely that Flipkart has changed its strategy after looking at how the competition is spending.

Eternal’s Blinkit, Swiggy Instamart and Zepto are all clear about the fact that adding new dark stores is the way to go. Eternal CEO Deepinder Goyal said earlier that Blinkit will be adding . To be clear, though, their primary source of revenue are the metro cities.

Meanwhile, Reliance Retail is developing a vast store network for , so Flipkart’s decision to scale back is curious to say the least.

Flipkart’s Internal Shifts: A recent infusion from Walmart not withstanding, Flipkart’s product plans seem to have hit a speedbump. Besides quick commerce, fintech app Super.Money is another focus area for the ecommerce giant.

One must also point out that Flipkart has stepped up its quest for profitability too, so it may be reprioritising investments in the short term.

Leadership Upheaval: Coinciding with the changes in Flipkart Minutes, key leaders including Ankit Jain, SVP and head of grocery and large supply chain , along with chief technology officer Jeyandran Venugopal. This has left something of a vacuum at Flipkart, particularly for Flipkart Minutes.

So one wonders whether the scaling back is Flipkart’s way of taking a pause and reassessing its options in the quick commerce space?

Here’s a

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