Hidden Welsh beach that 'feels like Italy' is so pretty it stole my heart

Tucked away along the rugged coastline of North Wales, a hidden beach lies in the shadow of the enchanting village of Portmeirion. Known for its unique Italianate architecture, breathtaking natural beauty and pop culture connections, Portmeirion has been charming visitors since its construction in 1925 - and I've been lucky enough to visit many times.

The brainchild of visionary architect Sir Clough Williams-Ellis, Portmeirion features vibrant Mediterranean-inspired structures set amongst cobblestone pathways that whisk you away into a fairy-tale realm. Indeed, it's so breathtaking, it's difficult to accept you're in Wales rather than Italy's spectacular Amalfi Coast. Today, Portmeirion is a designated conservation area and a popular tourist destination, attracting thousands of visitors each year.

Williams-Ellis initially originally envisioned Portmeirion as a holiday retreat, with the Hotel Portmeirion positioned along the shoreline gazing across the Dwyryd Estuary. Having family located close by, it has been a favourite place of mine since childhood and even as an adult, the magic never fades.

Described by Visit Wales as "a beautiful pocket of madness like no other" it's not just the beautiful beach and stunning views that make this place so amazing. The multi-coloured Riviera-inspired houses echo not just the architectural delights of Italy, but are also steeped in the type of Mediterranean beauty found in France and Spain.

The charming village is compact, but Williams-Ellis' clever use of arches, slopes and varied window sizes gives it a larger-than-life feel. The Rough Guide to Wales describes it as "a gorgeous visual poem," with its uniquely styled buildings housing a collection of self-catering cottages, shops, a spa, cafés and restaurants and even an authentic Italian-style gelateria.

Another fun fact is that Portmeirion served as the backdrop for the 1960s cult classic series, The Prisoner. In the series, actor Patrick McGoohan not only played Number Six, the lead role in The Prisoner, but was also the creator and driving force behind the series that also featured a giant balloon that could kill people.

To this day, the Six of One Prisoner Appreciation Society holds its annual convention, known as Portmeiricon, at Portmeirion, drawing fans of The Prisoner from around the world.

Visitors who want to spend more time there can stay in one of the two hotels found within the village. There is the original Grade II listed Hotel Portmeirion and the Castell Deudraeth, a Victorian castellated folly transformed into a contemporary hotel in 2001. Visitors can indulge in a fine dining experience at the award-winning Art Deco restaurant.

To truly experience the majesty of the Italianate village, visitors can even choose to stay in one of the self-catering cottages located within the village or on the Portmeirion Estate. The Round House, the cottage where Number Six resided in the TV show, is now a shop selling nostalgic memorabilia.

For those who love nature, there's a subtropical forest known as The Gwyllt (Wildwood in Welsh) which houses some of Britain's largest trees, secret gardens, a derelict castle and rare flowers. Visitors can explore the 70 acres of exotic woodlands with 19 miles of pathways that weave through forests, hidden spaces and coastal coves.

Portmeirion is also perfectly situated for exploring the surrounding beauty of Snowdonia National Park, where vistors can hike, climb, or take a scenic train ride up Mount Snowdon. Nearby lakes like Llyn Dinas and Llyn Gwynant also offer peaceful walking trails and water activities. For a more relaxed experience, The Ffestiniog & Welsh Highland Railways wind through the region's breathtaking landscapes.

The historic Harlech and Criccieth Castles are also close by, both offering dramatic coastal views and rich history. Families and adventurers canh explore Zip World and Bounce Below in Blaenau Ffestiniog, while beach lovers can head to Black Rock Sands or the charming coves of Borth-y-Gest. The area is also home to peaceful gardens, local art galleries, and the vibrant harbor town of Porthmadog for shopping and dining.

Of course, many people think of pretty plates when they hear the name Portmeirion and while it is true that the village and the pottery are closely linked, they are different entities. In the 1960s, Susan Williams-Ellis founded Portmeirion Pottery, drawing inspiration from the village's artistic charm. The success of the brand, especially the iconic "Botanic Garden" collection, helped sustain the village's preservation and popularity over the years.

Many visitors are so captivated by the beauty of Portmeirion, they have left glowing five star reviews on Tripadvisor. One enchanted visitor shared: "The village feels like something from a magical storybook. The vibrant colours of the green and painted buildings. It is breathtaking every time I walk in."

Another added: "What an amazing place to visit! Even at the beginning of January it was beautiful to walk through the wood down to the coastline with some spectacular scenery."

Not every visitor was quite so impressed, with one saying: "In my opinion a very overrated place, beautiful village but entry for an adult £20 which is OK but maybe only for once. Beautiful scenery, unfortunately we didn't find any good food so I would describe what we ate as very average."

Another five-star review, however, summed it up: "This place is a natural magical land with a treasure around every corner and so worth the entrance fee."

This quiet corner of the UK offers incredible scenery at every turn. Visitors looking for somewhere to stay will be absolu tely spoiled for choice.

With direct access to the river, off-road parking and a garden patio, Can Yr Afon is a magnificent escape for four people and their canine companion looking to spend some quality time in the Snowdonia National Park. Guests who have already experience the Welsh wilderness hideaway have called it a "quirky but cosy cottage with a village to die for."

For larger groups, Bryn Henllan is an imposing country country home, situated in the bustling seaside town of Criccieth, Gwynedd. With accomodation set across three floors, up to 12 guests can stays to enjoy the "stunning views" from a "beauty house that is first class throughout."

For visitors who would prefer to be closer to a nice cold pint, Golden Fleece Inn is just seven miles away. Housed in an historic building, it offers a sun terrace, garden, bar, and coffee shop.

Elsewhere the Maes Y Neuadd Country House offers upscale accomodation and fine dining with incredible country views, while the George IV Hotel in Criccieth extends a warm welcome and cosy bedrooms it heart of town.

Located close the water, The Boat House is a spectacular waterside apartment with floor-to-ceiling windows and a balcony overlooking the tranquil Glaslyn Estuary.

For the ultimate celebration in the North Wales countryside this 14th Century Estate can sleep up to 26 people and is surrounded by stunning views out towards the sea . The historic mansion is set within 8 acres of grounds, including an orchard, walled garden and woodland to explore.

Portmeirion Village typically welcomes visitors daily from 9.30am to 5.30pm, except on Christmas Day. For the most current prices and opening hours visit the Portmeirion website.

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