Stick to '1 government, 1 narrative': Principal secretary to PM Modi P K Mishra's advice to babus

NEW DELHI: Citizens don't distinguish between ministries as for them there is only "one Govt of India", P K Mishra, principal secretary to PM Modi, told top bureaucrats while urging them to ensure that communication meant for the public must reflect "one govt, one purpose, one narrative".

TOI has learnt that Mishra, while addressing secretaries of ministries and central govt departments last week, spoke about the challenges of "imperfect misinformation" and "messages getting distorted".

A secretary present in the meet said PMO functionaries highlighted how officers and their departments can ensure that communication meant for the public is received, felt and owned, rather than assuming that once a message is transmitted, it is communicated.

Officials also said every department has been asked to focus on digital and social media for govt-citizen communication.